Market research, business model and platform plan prepared for Joanna Sobierska-Paczesny.
In the entire Polish online space for bilingual matura preparation, there is no creator who comes close to your combination of credibility.
Around 6,000 students sit the bilingual English matura every year. Across three year groups preparing at any one time, that's a steady pool of ~18,000 students and their parents.
A growing network of schools with bilingual divisions across Poland — well beyond Warsaw.
Verified — no podcast dedicated to the bilingual matura exists on Spotify or Apple Podcasts. The field is empty.
Dry video lessons, no personality, no podcast format. A completely different proposition from yours.
Your subscription (59 zł/month) costs less than one hour of private tutoring. An easy decision for any parent.
Here's everything a student can currently use to prepare — and what's missing from each option.
| Your podcast | CS English | Private tutor | YouTube | |
|---|---|---|---|---|
| Price | 59 zł / month | ~60–80 zł / month | 90–120 zł / hour | Free |
| CKE examiner knowledge | ✓ | ✗ | Rarely | ✗ |
| Live classroom experience | ✓ | ✗ | ✓ | ✗ |
| Podcast format | ✓ | ✗ | ✗ | ✗ |
| Structured curriculum | ✓ | ✓ | Varies | ✗ |
| Available 24/7, anywhere | ✓ | ✓ | ✗ | ✓ |
| Personality & trust | ✓ | ✗ | ✓ | Varies |
The only option that checks every box — at a fraction of the cost of private tutoring.
Free episodes grow your audience and establish your authority. A premium subscription is the natural next step for anyone who finds you valuable.
1–2 public episodes per month
Archive of all free episodes
Available on Spotify & Apple Podcasts
Purpose: building trust and your mailing list
Unlimited access to all episodes
PDF materials & transcripts
Weekly tips newsletter
Full premium archive
59 zł/month or 449 zł/year
Launch offer: first 100 subscribers lock in 39 zł/month forever
The table below shows when the podcast income crosses your teaching salary — and what happens beyond that.
| Scenario | Premium subscribers | % of market | Monthly income | Horizon |
|---|---|---|---|---|
| Launch First months | 90 | 0.5% | ~4,500 zł | Month 3–6 |
| Side income Solid supplement | 200 | 1.1% | ~10,000 zł | Year 1 |
| Break-even Financial independence | ~320 | 1.8% | ~16,000 zł | Year 1–1.5 |
| Growth Flying | 900 | 5% | ~45,000 zł | Year 3+ |
* Mix of 60% monthly (59 zł) / 40% annual (449 zł) subscribers. Platform costs ~190 zł/month and Stripe fees (~1.4%) already deducted.
Once set up, the platform runs automatically. Every hour you invest goes into content — not technology.
Screen + microphone, or face-to-camera. Edit by correcting the auto-transcript — you remove words like text in a document, not clips on a timeline.
Descript generates both an MP4 (video) and an MP3 (audio) simultaneously.
Drag and drop in the browser. A fast CDN means smooth playback for students anywhere in Poland.
Paste the video embed, attach the MP3 and any PDF materials. Choose whether the episode is free or premium.
The platform sends the newsletter to subscribers, updates the Spotify and Apple Podcasts feeds. All without you lifting a finger.
No server to maintain, no coding once it's live, no technical upkeep on a daily basis.
The platform will be built and configured by Maciej. You receive a ready-to-use dashboard and start recording.
The recommended path: start alongside your teaching job, make the call when you hit 200 subscribers.
You are the only person in Poland who can do this with your level of credibility. The market is waiting — and no one has claimed it yet.
Analysis based on CKE 2024 data, GUS 2024/2025 statistics and online market research — April 2026